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	<title>van der Wyk Design: Designer's Notebook &#187; writing</title>
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	<link>http://www.vanderwykdesign.com/blog</link>
	<description>Bringing Beauty and Clarity to the Internet</description>
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		<title>Web Design Approach: User First!</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/29/web-design-approach-user-first/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/05/29/web-design-approach-user-first/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:56:38 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[design philosophy]]></category>
		<category><![CDATA[user friendly]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[When it comes to designing or re-designing a website, there are many ways to approach the project. Some clients have in mind a certain look they want to achieve, while others focus on features the site should have. When I start any new project, one of the most important questions I can ask my clients [...]]]></description>
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		<title>Simple Tips for writing Effective Website Copy</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/#comments</comments>
		<pubDate>Wed, 06 May 2009 17:14:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]]]></description>
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