You know the routine, right? Over and over again, those familiar with gearing websites up to receive plentiful traffic talk about the essential need to receive lots of quality in-pointing links to your site. And scoring plenty of these natural (and preferably on topic) links is certainly essential.
Incoming Links Matter…
But the little known component [...]
Sometimes they just don’t get it. They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong. Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]
When it comes to designing or re-designing a website, there are many ways to approach the project. Some clients have in mind a certain look they want to achieve, while others focus on features the site should have. When I start any new project, one of the most important questions I can ask my clients [...]
One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:
Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]
When you are looking to create or redesign a website for your company or organization, what you may find is a sea of acronyms an buzzwords. Discerning what is right for your website (what is right for your target audience plus what is right for your company) takes a little bit of sorting through. One [...]
