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Tag Archives: web positioning

Little Known Link Strategy – Outgoing Links Matter Too!

You know the routine, right?  Over and over again, those familiar with gearing websites up to receive plentiful traffic talk about the essential need to receive lots of quality in-pointing links to your site.  And scoring plenty of these natural (and preferably on topic) links is certainly essential.
Incoming Links Matter…
But the little known component [...]

Explaining Search Friendly Design To The Marketing Department

Sometimes they just don’t get it.  They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong.  Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]