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	<title>van der Wyk Design: Designer's Notebook &#187; Web Marketing</title>
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		<title>Explaining Search Friendly Design To The Marketing Department</title>
		<link>http://www.vanderwykdesign.com/blog/2009/07/14/explaining-search-friendly-design-to-the-marketing-department/</link>
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		<pubDate>Tue, 14 Jul 2009 15:41:31 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[design philosophy]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user friendly]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[web positioning]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=51</guid>
		<description><![CDATA[Sometimes they just don’t get it.  They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong.  Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]]]></description>
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		<title>Simple Tips for writing Effective Website Copy</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/</link>
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		<pubDate>Wed, 06 May 2009 17:14:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]]]></description>
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