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Tag Archives: Web Marketing

Explaining Search Friendly Design To The Marketing Department

Sometimes they just don’t get it.  They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong.  Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]

Simple Tips for writing Effective Website Copy

One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]