Sometimes they just don’t get it. They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong. Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]
When it comes to designing or re-designing a website, there are many ways to approach the project. Some clients have in mind a certain look they want to achieve, while others focus on features the site should have. When I start any new project, one of the most important questions I can ask my clients [...]
Thursday, January 3, 2008
When considering design for a two-dimensional space , the empty space is as important as the elements that make up the content. The eye should move around the page, reading and seeing the most important things first. Good design creates a relaxing and pleasant environment for your eyes to collect information; it makes the viewer [...]