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	<title>van der Wyk Design: Designer's Notebook &#187; Client Preparation</title>
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		<title>Simple Tips for writing Effective Website Copy</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/</link>
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		<pubDate>Wed, 06 May 2009 17:14:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
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		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
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		<description><![CDATA[One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]]]></description>
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		<title>CMS or Static Site? A client&#8217;s guide.</title>
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		<pubDate>Tue, 05 Aug 2008 23:22:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[When you are looking to create or redesign a website for your company or organization, what you may find is a sea of acronyms an buzzwords. Discerning what is right for your website (what is right for your target audience plus what is right for your company) takes a little bit of sorting through. One [...]]]></description>
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