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Tag Archives: Client Preparation

Simple Tips for writing Effective Website Copy

One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]

CMS or Static Site? A client’s guide.

When you are looking to create or redesign a website for your company or organization, what you may find is a sea of acronyms an buzzwords. Discerning what is right for your website (what is right for your target audience plus what is right for your company) takes a little bit of sorting through. One [...]