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	<title>van der Wyk Design: Designer's Notebook</title>
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	<description>Bringing Beauty and Clarity to the Internet</description>
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		<title>Little Known Link Strategy – Outgoing Links Matter Too!</title>
		<link>http://www.vanderwykdesign.com/blog/2009/08/07/little-known-link-strategy-%e2%80%93-outgoing-links-matter-too/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/08/07/little-known-link-strategy-%e2%80%93-outgoing-links-matter-too/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 22:05:24 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web positioning]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=53</guid>
		<description><![CDATA[ 
You know the routine, right?  Over and over again, those familiar with gearing websites up to receive plentiful traffic talk about the essential need to receive lots of quality in-pointing links to your site.  And scoring plenty of these natural (and preferably on topic) links is certainly essential.
Incoming Links Matter&#8230;
But the little known component [...]]]></description>
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		<title>Explaining Search Friendly Design To The Marketing Department</title>
		<link>http://www.vanderwykdesign.com/blog/2009/07/14/explaining-search-friendly-design-to-the-marketing-department/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/07/14/explaining-search-friendly-design-to-the-marketing-department/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 15:41:31 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[design philosophy]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[page rank]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[user friendly]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[web positioning]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=51</guid>
		<description><![CDATA[Sometimes they just don’t get it.  They mean well, and of course they have the best intentions of your company in mind, but they continue to insist on just getting the company’s web strategy all wrong.  Does this sound all too familiar?
If your company’s marketing department insists on applying traditional, but often outdated marketing tactics [...]]]></description>
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		<title>Web Design Approach: User First!</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/29/web-design-approach-user-first/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/05/29/web-design-approach-user-first/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:56:38 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[design philosophy]]></category>
		<category><![CDATA[user friendly]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=42</guid>
		<description><![CDATA[When it comes to designing or re-designing a website, there are many ways to approach the project. Some clients have in mind a certain look they want to achieve, while others focus on features the site should have. When I start any new project, one of the most important questions I can ask my clients [...]]]></description>
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		<title>Simple Tips for writing Effective Website Copy</title>
		<link>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/</link>
		<comments>http://www.vanderwykdesign.com/blog/2009/05/06/simple-tips-for-writing-effective-website-copy/#comments</comments>
		<pubDate>Wed, 06 May 2009 17:14:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=39</guid>
		<description><![CDATA[One of the most important aspects of a successful website, no matter what the goals are, is in how the text is written. Here are some basic guidelines for writing for the web:

Know your Audience
Different groups respond to different language and messages. Define who you are speaking to, and write to them personally. People will [...]]]></description>
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		<title>Saving Space with Slideshows</title>
		<link>http://www.vanderwykdesign.com/blog/2008/08/12/saving-space-with-slideshows/</link>
		<comments>http://www.vanderwykdesign.com/blog/2008/08/12/saving-space-with-slideshows/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 20:24:41 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[composition]]></category>
		<category><![CDATA[image handling]]></category>
		<category><![CDATA[javascript slideshow]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=21</guid>
		<description><![CDATA[Website real estate is just as precious as a plot of land, especially the top half of the screen "above the fold" in newspaper layout terms. This is the prime spot for your most important content: Brand Name, Navigation, Information about Who you Are and What you Offer. It is great to have some snappy photos or illustrations to complement your prose,...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CMS or Static Site? A client&#8217;s guide.</title>
		<link>http://www.vanderwykdesign.com/blog/2008/08/05/cms-or-static-site-a-clients-guide/</link>
		<comments>http://www.vanderwykdesign.com/blog/2008/08/05/cms-or-static-site-a-clients-guide/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 23:22:53 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Client Preparation]]></category>
		<category><![CDATA[CMS]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=18</guid>
		<description><![CDATA[When you are looking to create or redesign a website for your company or organization, what you may find is a sea of acronyms an buzzwords. Discerning what is right for your website (what is right for your target audience plus what is right for your company) takes a little bit of sorting through. One [...]]]></description>
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		<title>Web Design on a budget</title>
		<link>http://www.vanderwykdesign.com/blog/2008/01/26/web-design-on-a-budget/</link>
		<comments>http://www.vanderwykdesign.com/blog/2008/01/26/web-design-on-a-budget/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 05:06:33 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/2008/01/26/web-design-on-a-budget/</guid>
		<description><![CDATA[Can you have a professional custom designed website made for your business on a small budget? The answer, of course, is &#8220;it depends on what you want&#8221;, but if your needs can be met with a simply designed template, you can establish a presence for your business on the internet. Expanded features, sections and complex [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Website Launched!</title>
		<link>http://www.vanderwykdesign.com/blog/2008/01/06/new-website-launched/</link>
		<comments>http://www.vanderwykdesign.com/blog/2008/01/06/new-website-launched/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 04:32:41 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/2008/01/06/new-website-launched/</guid>
		<description><![CDATA[I am happy to announce the launch of the re-designed online portfolio website for van der Wyk Design! It proudly displays the new logo and new look, with additional resources such as outlines of the web design process and graphic design process and a &#8220;manifesto&#8221; stating how I approach design, which is featured on this [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>On Design, Graphics and the Internet</title>
		<link>http://www.vanderwykdesign.com/blog/2008/01/03/on-design-graphics-and-the-internet/</link>
		<comments>http://www.vanderwykdesign.com/blog/2008/01/03/on-design-graphics-and-the-internet/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 22:51:30 +0000</pubDate>
		<dc:creator>Julia van der Wyk</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[design philosophy]]></category>

		<guid isPermaLink="false">http://www.vanderwykdesign.com/blog/?p=3</guid>
		<description><![CDATA[When considering design for a two-dimensional space , the empty space is as important as the elements that make up the content. The eye should move around the page, reading and seeing the most important things first. Good design creates a relaxing and pleasant environment for your eyes to collect information; it makes the viewer [...]]]></description>
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