When considering design for a two-dimensional space , the empty space is as important as the elements that make up the content. The eye should move around the page, reading and seeing the most important things first. Good design creates a relaxing and pleasant environment for your eyes to collect information; it makes the viewer happy and lessens stress. Good design communicates purpose visually, so that you can know what it is about at first glance. It will seem free and easy; the viewer will not think about the fact that it was designed. A successful design lets your mind sigh with relief.
Images should have meaning within the context of the page. A graphical item should not exist for the mere purpose of having an image; it should enhance and convey the message of the work. This is especially important in the creation of a logo and brand identity, but sometimes overlooked when creating brochures, flyers and websites. Whether a photograph, illustration or digital artwork, the images will coexist with text and space in a way that is balanced and makes sense- one does not overpower the other, they are a team.
Websites are a powerful means of providing information and products to anyone with a computer. The Internet attention span is relatively short- if visitors do not find what they are looking for within a few seconds, they will be happy to find it elsewhere. Websites must be obvious to be successful. It is fun to load them up with tons of images, movies and music, but it must make sense for the purpose of the website. My web design approach is to present the real content of the website artfully and simply, joining ease of use with aesthetic value to bring beauty and clarity to the internet.
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